8 Vacation Rental Marketing Tips To Get More Bookings
Are you a vacation rental owner trying your best but unsure what else to do to get more bookings? Don’t worry, WarmRental is here to help you. The success of a vacation rental isn’t just about having an amazing home, it’s also about knowing how to market it. These next marketing tips are going to help you promote and increase the bookings of your rental. Interested? Keep reading!
Nowadays people use the Internet for everything and when they’re looking for the perfect rental for their holiday, most of them expect to find it online and be able to book it right away. If you still don’t accept online bookings and payments, it’s time to change that.
Join a vacation rental listing site, as they are a great way to promote your property and get a new group of potential guests looking at it. Websites such as WarmRental, Airbnb, Booking.com, are just a few to keep in mind.
Photos are the most important thing when it comes to getting more bookings. If you don’t provide enough photos of every room in the property or if the photos are low-quality, potential guests won’t trust you.
Good quality photos show that you are a professional and a dedicated host. You can either hire a professional photographer or take high-quality photos on your own with the help of our tips.
The description of your vacation home is often overlooked but it is super important when it comes to marketing. Not only it informs potential guests about your property but can also help them imagine how it would be like to stay in your rental.
But, most importantly, a good description, written in an engaging way with the right keywords and at least 300 words, helps your listing rank higher in search engine results. That means it can be easier to find by potential guests.
Your response time says a lot to potential guests. If they don’t hear back from you for a few days, it’s unlikely that they will feel comfortable booking your vacation home. If you take too long, they might move on to a different listing.
Make the effort to respond right away (or at least within 24 hours) to keep people happy and secure more bookings.
Potential guests are more likely to book a vacation rental that has reviews from past guests. Again, it’s a matter of trust and reliability. Request reviews from guests and stress how important they are to the success of your vacation home.
Good reviews are amazing but negative feedback can actually be positive if you respond in a polite and helpful way as future guests can see how you handled the situation in a positive way. So make sure you don’t ignore or delete it.
Make sure to keep your availability calendar updated so that your guests are not surprised with inaccurate rates or double bookings. Also, your listing should provide at least one year of rates so that guests can book in advance.
Email is a great way to stay in touch with your past guests. Keep an email list and send them updates, promotions, or even reminders to write a review after they leave your vacation home. It’s a great way to keep the relationship going.
Nowadays, having a presence on social media is very important. And we’re not just talking about creating accounts for your vacation home but being active on it. Promote your property, engage with followers, and have fun!
WarmRental can make this process a lot easier and stress-free for you. We take care of the marketing and all you have to do is keep the availability calendar updated and receive your guests! Here’s what we can do for you:
- Create an optimized listing that ranks high in search results and attracts guests.
- Take high-quality photos of your property showcasing its best features.
- Take care of customer service and make sure your guests are happy.
- Promote your rental on WarmRental, as well as on major vacation rental sites such as Airbnb, TripAdvisor, Booking.com, etc.
- Promote your rental on social media, such as Facebook, Instagram, and Pinterest.