How To Build Guest Trust & Increase Vacation Rental Bookings
The key to running a successful vacation rental is building guest trust. When potential guests find your listing online, they need to feel like they can trust you before booking. Trust can be built through words, photos, reviews, and your responsiveness to their questions. Then, from the moment they book your rental to when they end their vacation, you should keep working on earning your guests’ trust and loyalty.
To help you with that, WarmRental is sharing a few things you can do to build guest trust!
Another thing you can do to build guest trust is to make sure your vacation rental is certified by your country’s chamber of commerce. This is one of the most powerful ways as it validates your property and lets potential guests know that they won’t get scammed by a fake vacation rental.
First impressions matter. When potential guests land on your listing, they want to feel like they can trust you and your property. To achieve that, make sure your listing is on a secure website – such as WarmRental, Airbnb, or Booking.com, just to name a few – and showcases your vacation rental with a good description and high-quality photos.
Social proof can range from guest reviews to social media engagement and is very important when it comes to building credibility and showing potential guests that you take your business seriously. That said, be active on social media and encourage guests to leave a review.
A quick response time shows potential guests that you are professional and trustworthy. However, if they don’t hear back from you within 24 hours, they will probably look somewhere else so make sure you don’t miss the opportunity to get a new booking.
How do you build guest trust?