How To Create A Vacation Rental Description That Attracts Guests
Although high-quality photography is the most important thing when it comes to capturing the attention of potential guests and increase your bookings, you should never underestimate the importance of good vacation rental descriptions. Aside from being informative, the right words can inspire potential guests to imagine what it would feel like to stay in your holiday accommodation.
At WarmRental, we know how much a compelling description matters. After years of creating successful vacation rental listings for our clients, we know what works and what doesn’t and we are about to share it with you. Keep reading to find out!
Here are 7 tips on how to create a vacation rental description that attracts guests.
- Write for your potential guests.
- Write a captivating headline.
- Focus on your property’s unique selling points (USP).
- Be a storyteller.
- Be specific and concise.
- Be honest.
- Optimize your description.
Start by deciding who your target audience is and come up with a headline that will captivate them. Next, recognize what your property’s unique selling points and highlight them in the description as if you were telling a story. However, don’t forget to be specific, concise and, above all, honest. Last but definitely not least, make sure you optimize your description so that it ranks higher in search engine results, which means that more people will find it.
Do you have any other extra tips on how to create a killer vacation rental description?