Portugal won the "World Leading Destination 2017" award at the 24th World Travel Awards, becoming the first European country to win this distinction by defeating competitors such as Brazil, Greece, Maldives, USA, Morocco, Vietnam or Spain.
In addition, other prizes were awarded to Portuguese destinations. Lisbon was awarded the "Best Destination for City Break" and Madeira was considered "Best Island Destination in the World". In addition to the prize for Best Tourist Destination in the World, Portugal also won the 'Best Official Tourism Organization of the World' award, attributed to Turismo de Portugal, and 'Best Official Tourism Site', attributed to the official portal of information on the country, 'visitportugal.com'.
The complete list of the also called the "Oscars of Tourism" winners can be consulted here: https://www.worldtravelawards.com/winners/2017/world.